Education
The University of Texas At Austin
Bachelor of Arts: Journalism
MINOR: Sports Media
Cross Country / Track and Field Athlete (as a Walk-On)
UT Athletic Director's Honor Roll
2018 Academic All-Big 12 honors, First-Team
Experience
CROSS COUNTRY & TRACK AND FIELD COACH AT Waccamaw High School
July 2024 – Present
15-20% run time decrease over 5-month training cycle, Focusing on helping athletes grow, teamwork building and development, increased training sessions, growing the sport
Coached the team to multiple first place varsity sweeps with over 10 athletes receiving All-Region selections
Fleet Feet | Digital Director / Sales Lead
JulY 2022 – SEP. 2024
Led a comprehensive digital strategy and successfully implemented innovative marketing campaigns, resulting in a 220% increase in all online engagement across all social platforms
Drove inventory operations, sourcing and allocating products to stores based on in-depth analysis of local market trends and demographic data, resulting in a 20% increase in inventory accuracy
Boosted social media growth as Digital Director, leading to aN 118% increase in reach on Facebook and Instagram and generating 316K impressions and 4K followers on TikTok within the first two months
As Sales Lead, consistently drove $20,000 in monthly revenue while efficiently managing a digital work schedule, encompassing off-site assignments to produce specifically unique content for the brand nationwide
Austin Radio Network | Digital & Promotional Director at The
Horn
October 2020 to JUNE 2022
Spearheaded project to integrate radio streams with video, photos, and social media through Twitch, gaining 1,600 viewers, 300K hours viewed, and over 500k website impressions
Served as the primary liaison for over 50+ projects related to the Texas Longhorn Sports
Boosted Twitter engagement by 262% in 7 months, averaging 1.2 million impressions monthly
Increased website impressions by 364% in 7 months, averaging 11 million impressions monthly
Texas Athletics Creative Team | Creative Development/Senior Student AssociatE
April 2019 to March 2020
Created & contributed original content to Texas Longhorn's socials (Manager of Texas Longhorn Tic Tok Account), Gaining 32.5K Followers, 520.5K Likes
Helped manage 10 different sports over 5 social networks throughout the year, gaining 1M followers over all platforms
Freelancer/Photographer
June 2018 to Current
Collaborated with over 50 brands as a freelancer to create digital media for print and digital advertisements, generating over 3M impressions
Photographed important life moments for over 100 different individuals (Graduations, weddings, proposals, family moments)
BRANDS I've WORKED WITH
Whataburger
Nike
Hoka
New Balance
NFL
White Claw
Bud Light
Austin FC
Chinook Seedery
Michelob Ultra
Pluckers
Total Men's
Texas Rangers
F1
ASICS
BROOKS
March Madness
ON RUNNING
Dallas Cowboys
Texas Longhorns
Academy Sports & Outdoors
ABOUT ME
Team-minded Digital Strategist proficient in adobe products, digital marketing and campaign management. I am an energetic professional eager to join an ambitious team and contribute to brand development.