Education
The University of Texas At Austin
Bachelor of Arts: Journalism
MINOR: Sports Media
Cross Country / Track and Field Athlete (as a Walk-On)
UT Athletic Director's Honor Roll
2018 Academic All-Big 12 honors, First-Team
Experience
Freelancer/Photographer
June 2018 to Current
Worked on campaigns for 50+ brands, including global leaders (Nike, NFL, Bud Light) and major sports/fitness companies (HOKA, New Balance, Brooks, ASICS, ON)
Produced event coverage, photo/video content, and marketing assets generating 3M+ impressions across sports, fitness, beverage, and lifestyle industries.
Collaborated with national and local partners on sponsorship activations, product launches, and brand storytelling that boosted engagement and sales.
Ready To Run TX| RETAIL OPERATIONS MANAGER
Jul 2025 –Present
Drive $90K+ monthly revenue in sales through personalized fittings, upselling, and client relationship building
Prospected and qualified leads from local businesses, schools, and athletic clubs, generating $10K+ in new sales
Represent RTR at events, group runs, and wellness activations, building rapport with customers
Collaborated with marketing to launch targeted campaigns and product-focused YouTube content, generating 22K views, 348 watch hours in 28 days, driving measurable increases in brand visibility and customer engagement
CROSS COUNTRY & TRACK AND FIELD COACH AT Waccamaw High School
July 2024 – Present
15-20% run time decrease over 5-month training cycle, Focusing on helping athletes grow, teamwork building and development, increased training sessions, growing the sport
Coached the team to multiple first place varsity sweeps with over 10 athletes receiving All-Region selections
Fleet Feet | SALES, MARKETING & OPERATIONS LEAD
JulY 2022 – SEP. 2024
Consistently drove $20K+ in monthly sales revenue while managing digital schedules and producing unique content for nationwide campaigns
Developed and executed digital marketing campaigns across Instagram, Facebook, and TikTok—boosting engagement by 220% and increasing overall brand visibility in under 6 months
Drove inventory operations, sourcing and allocating products to stores based on in-depth analysis of local market trends and demographic data, resulting in a 20% increase in inventory accuracy
Boosted social media growth as Digital Director, leading to a 118% increase in reach on Facebook and Instagram and generating 316K impressions and 4K followers on TikTok within the first two months
Austin Radio Network | Digital & Promotional Director at The Horn
October 2020 to JUNE 2022
Served as the primary liaison for 50+ promotional projects tied to Texas Longhorn Sports, integrating radio streams with video, photos, and social media, gaining 1,600 viewers, 300K hours streamed, and 500K+ website impressions
Generated leads and secured sponsorship opportunities by designing activations for local and national brands, directly supporting revenue growth
Boosted Twitter engagement by 262% in 7 months (1.2M impressions monthly) and increased website impressions by 364% (11M impressions monthly)Delivered on multi-channel campaigns (web, social, live activations) by managing creative teams and meeting sponsor deliverables under tight deadlines
Texas Athletics Creative Team | Creative Development/Senior Student AssociatE
April 2019 to March 2020
Created & contributed original content to Texas Longhorn's socials (Manager of Texas Longhorn Tic Tok Account), Gaining 32.5K Followers, 520.5K Likes
Helped manage ten different sports over five social networks throughout the year, gaining 1M followers over all platforms
BRANDS I've WORKED WITH
Whataburger
Nike
Hoka
New Balance
NFL
White Claw
Bud Light
Austin FC
Chinook Seedery
Michelob Ultra
Pluckers
Total Men's
Texas Rangers
F1
ASICS
BROOKS
March Madness
ON RUNNING
Dallas Cowboys
Texas Longhorns
Academy Sports & Outdoors
ABOUT ME
Team-minded Digital Strategist proficient in adobe products, digital marketing and campaign management. I am an energetic professional eager to join an ambitious team and contribute to brand development.